Provide a custom license agreement

Apple provides a standard end-user license agreement (EULA) that applies in all countries and regions. If you don’t provide a custom EULA, the standard EULA is applied to your app and the license agreement link isn’t shown on your App Store product page.

Learn how to manage your EULA with the App Store Connect API.

Edit the license agreement

In Apps, select the app you want to view.
In the sidebar, under General, click App Information.
On the left, in the General Information section, click Edit next to License Agreement.
In the dialog that appears, select “Apply a custom EULA to all chosen countries or regions”.
In the Custom License Agreement field, enter your custom EULA as a plain text document.

All HTML tags are stripped and escaped, and only line break characters are accepted.

Tip: To add localized text and specify a country or region for your custom EULA, you should add each language and enter all localized versions within the same plain text document.
In the Countries or Regions section, select each country or region where you want to apply your custom EULA.
Click Done.
On the top right, click Save.