App Store Connect Help
Overview of publishing your app on the App Store
This outlines the general workflow for publishing an app to the App Store.
Step 1: Choose your build
An app can have several versions, and each version can have multiple builds. To publish your app, choose which build to submit for review.
Step 2: Set pricing and availability for the App Store
You must set a price and tax category for your app. By default, your app is available in all App Store localizations, but you can choose specific regions if needed. You also have the option to publish your app for pre-order.
Step 3: Submit your app for review
Submit your app for review to start the App Review process and make it available on the App Store. Before submission, complete all required metadata, and decide whether to release your app manually, automatically, or in phases.
Step 4: View your app status and resolve review issues
Once you submit your app, its status changes to Waiting for Review. If any issues are found, read and reply to App Review communications. After your app is approved, it can take up to 24 hours to go live on the App Store.
Step 5: Request promo codes for the App Store
After your app is approved, you can request promo codes to distribute to users before you make your app available on the App Store. Distribute these codes through email or other methods. Users can redeem them when purchasing the app on the App Store.