Upload app previews and screenshots

Use screenshots and app previews to visually communicate your app’s user experience. You can upload screenshots and app previews on the platform section of your app’s page in App Store Connect when the app has one of the following statuses:

Prepare for Submission
Ready for Review
Invalid Binary
Rejected
Metadata Rejected
Developer Rejected

Learn the specifications for creating screenshots and app previews on iPhone, iPad, Mac, TV, Apple Vision Pro, and Apple Watch.

Learn how to upload assets using the App Store Connect API.

If your app's user interface is the same across multiple device sizes and localizations, provide only the highest resolution screenshots required. They automatically scale down to smaller device sizes.

If you prefer not to use scaled versions, you can add specific screenshots and app previews for other device sizes and localizations using Media Manager. If a localized app preview is missing for your localized metadata, the app preview in the next best available language will be used on App Store product pages and displayed to users when they install your app.

For marketing guidelines, visit Creating your product page or Show more with app previews.

Screenshot requirements:

You can upload a minimum of one screenshot and a maximum of ten.

App preview requirements:

Providing an app preview is optional. You can upload up to three app previews per supported device size and language for iOS, macOS, tvOS, and visionOS apps. To create and upload an app preview, you must have:

A Mac running macOS 10.10 or later, with Safari 8 or later.
A video editor, such as iMovie or Final Cut Pro X.
An iPhone with a 6.5-inch display and iOS 8 or later installed, an iPad with a 13-inch display and iOS 8 or later installed, an Apple TV, or an Apple Vision Pro.

Learn how to create videos for app previews.

When you upload your app previews, keep the following in mind:

App previews always precede screenshots on iPhone, iPad, Mac, and Apple TV, even if you rearrange them when editing the app record.
You set the app preview poster frame, which is the image that displays to customers on App Store product pages and when users install your app.
After you upload your app previews, processing may take up to 24 hours.
App previews aren't available on the App Store for iMessage.
For iOS apps, you can upload app previews in Landscape or Portrait mode. When the customer plays the video, the app preview rotates to the original orientation. For macOS, tvOS, and visionOS apps, you can only provide app previews in landscape.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.

Upload app previews and screenshots

In Apps, select the app you want to view.
In the sidebar, click the app version under the platform you wish to select.
Drag your screenshots and app preview into the appropriate well. For the iOS version of your app, select the iPhone or iPad tab, then upload screenshots in the iOS Previews and Screenshots section.

Click View All Sizes in Media Manager to upload the required screenshots for iMessage and watchOS apps. You can also view high-resolution screenshots scaled for other device sizes.

Add app previews and screenshots for other device sizes and localizations

In Apps, select the app you want to view.
In the sidebar, click the app version under the platform you wish to select.
On the top right, choose the language from the pop-up menu.
In the App Previews and Screenshots section, click View All Sizes in Media Manager.
Click the appropriate device tab, and then click Edit for the device size for which you want to upload custom screenshots.
Drag the screenshots or app previews to the appropriate device size well.

Once your app is submitted for review and approved, you must create a new version to update the screenshots.