App Store Connect Help
Select an App Store version release option
You can choose a release option for each platform version of your app in App Store Connect.
Note: If you’re setting up your app for pre-order in a country or region and haven't yet released it on the App Store, you'll need to release the app version manually. The App Store Version Release section will be dimmed and "Release the app yourself" will be automatically selected.
Required role: Account Holder, Admin, or App Manager. View role permissions.
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In Apps, select the app you want to view.
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In the sidebar, click the app version you want to set a release option for.
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In the App Store Version Release section, select a release option:
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Release the app yourself: Select “Manually release this version.” (Later, manually release the version.)
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Automatically release the app after approval: Select “Automatically release this version.”
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Automatically release the app but no earlier than a specified date: Select “Automatically release this version after App Review, no earlier than” and below this option, enter a date and time.
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On the top right of the page, click Save.
Manually release a version to the App Store
When submitting your app for review, you can manually release a version. After approval, release it to the App Store once its status changes to Pending Developer Release.
Releasing an app version is specific to the platform you are working with. If there are app versions for other platforms also in "Pending Developer Release" that you want to release, you must manually release each one for every platform.
Apple will send you an email reminder if an app remains in Pending Developer Release status for more than 30 days.
Learn how to manually release a version with the App Store Connect API.
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In Apps, select the app you want to view.
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In the sidebar, select the app version that has the status of Pending Developer Release.
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On the top right, click Release This Version.
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In the dialog that appears, click Confirm.
After manually releasing your app version, it may take up to 24 hours for it to appear on the App Store. To cancel the release, select Cancel This Release from the message on the version page.
Note: When you choose Release This Version, the new app will publish for pre-order in countries or regions where pre-order is enabled. It’ll also be available for download or purchase in any country or region where the App Store status is Available or Available on App Release. Learn more.