Manage campaigns

1. In App Analytics, select the app you want to view app.

2. In the menu bar, click Acquisition.

3. Choose Campaigns.

4. Click the add button (+) next to Campaigns.

5. In the menu, under App, select your app from the list.

6. In the Campaign field, enter a campaign name. Your campaign name is your campaign token. You can use up to 30 alphanumeric characters and spaces, and the following punctuation marks and characters:

   [ ] / \ - ~ + = <> : ; , . _ ‘ “ * & $ % # @ ? ! | { } ( )

   A space can’t be used as the first or last character in the campaign token.

7. Copy the campaign link to use in your marketing materials.

   Example: https://apps.apple.com/app/apple-store/id123456789?pt=123456&ct=test1234&mt=8

When you generate a campaign link, you also receive tokens that you can place in your other campaigns.

• Media type token (identified by the mt= parameter)

• Campaign token (identified by the ct= parameter)

• Provider token (identified with the pt= parameter)

In App Analytics, campaigns appear only after a minimum of 24 hours since their launch and after receiving at least five first-time downloads. Ensure your campaign includes both a provider token and a campaign token.

When a user downloads your app for the first time within 24 hours of using your campaign link or campaign token, they’re counted as a First-Time Download. If a user clicks more than one campaign link within a given timeframe, only the most recent link receives credit for subsequent sales.

1. In App Analytics, select the app you want to view.

2. Click Acquisition.

3. In the menu, on the left, choose Campaigns.

4. In the date picker, on the top-right, choose a date range. You can view a predefined period (for example, Last 7 Days) or enter a custom range. By default, the date picker will display the last 30 days.

5. On the top right, choose an App Purchase Date.

   Tip: To export the data in the list, click the download icon on the top right. Keep in mind that this list includes only a limited number of your top referrers. Data will be exported as a CSV file.